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VR Game design for behavioral healthcare
Overview.
VR:Eva is a virtual reality game that educates the player on the best way to respond to behavioral changes in a birth giver experiencing perinatal mental health issues and how to support them.
Client
Eli Lilly & Co.
Role
Lead Product Designer
Team
4 HCI students
1 medical expert (NICU nurse)
3 mentors from Eli Lilly
Duration
Aug 2022 - Apr 2023
Problem.
Birth givers go through tremendous physical, chemical and emotional changes during the period of pregnancy and postpartum (collectively called the 'perinatal' period), with 80% experiencing 'baby blues'.
For many of them, the baby blues evolve into more serious perinatal mood & anxiety disorders (PMAD) that include but are not limited to postpartum depression, anxiety, OCD and in some extreme cases, psychosis.
The Challenge.
The biggest gap lies between the birth giver starting to exhibit signs of PMAD to the time these signs are recognized and effective actions are taken to start diagnosis/ treatment.
How might we help family/ friends identify and act on PMAD-related behavioral changes in a birth giver?
Solution.
The virtual reality experience 'VR:Eva' is a game-mediated platform that equips the support system of birth givers with the knowledge to identify PMAD based on behavioral changes and learn relevant actionable steps.
The support system of the birth giver (family & friends) is the most effective user channel to reduce this gap between recognition and action for PMAD in birth givers.
Meet Sam.
(our user)
Birth givers go through tremendous physical, chemical and emotional changes during the period of pregnancy and postpartum (collectively called the 'perinatal' period), with 80% experiencing 'baby blues'.
For many of them, the baby blues evolve into more serious perinatal mood & anxiety disorders (PMAD) that include but are not limited to postpartum depression, anxiety, OCD and in some extreme cases, psychosis.
Design Process.
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Literature Study
Interviews
Market Research
Workshops & training
Affinity Mapping
Environmental analysis
Persona synthesis
Problem statement
Participatory Design
Brainstorming
Collaborative Story-writing
UI & asset sketches
2D assets design
3D environment design
Video Demo
Discover.
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Who
(target user)
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What
(user's pain points)
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How
(solution addresses pain points)
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Design
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Deliver
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Impact & Next Steps
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Learnings
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